What difference can a year make?? EVERYTHING for Riverside Harley-Davidson under the ownership of brothers Michael and Paul Veracka. Coming up on the dealerships one year anniversary on October 31st, the Veracka’s have achieved and surpassed their goals of revitalizing the Riverside store to one of the top motorcycle dealerships in the country.
Riverside Harley-Davidson has become a powerhouse dealer, exceeding both the previous dealerships sales and customer service scores. They maintain the largest inventory in California of the newest motorcycles that Harley-Davidson has to offer. Besides more than 400 bikes in stock and a top-notch service and parts department, the showroom boasts the newest in motorcycle apparel and knowledgeable staff to address all of their customer’s needs. But for the Veracka’s, their proudest accomplishment is increasing the dealerships job opportunities by 100% which has assisted in stimulating the City of Riverside’s economic growth.
The Veracka brothers have not reached these goals by themselves but with the support of their dedicated staff and customers. They instill in every employee their philosophy, “We have a world-class brand in Harley-Davidson, but it is our focus on customer service and involvement in the community that makes us different.” Teamwork and customer service are the foundation of their business. While holding tight to the Skip Fordyce Harley-Davidson legacy and loyal clientele, staff welcome every customer into the dealerships family with a smile and are ready to assist whatever their motorcycle riding needs may be.
Riverside Harley-Davidson and its employees insure that every day they deliver their “WIG”. What’s “WIG”? Ask any employee. “WIG” stands for the dealerships “rWildly Important Goal – to fulfill dreams by delivering a premium customer experience, Creating Customers for Life.” The staff works diligently to create this customer experience by increasing the dealerships events that bring the dealership and the community together. These events have included: themed summer bike nights, open houses, ice cream socials, pancake breakfasts, bike washes and much more. These events are organized to be a fun time for customers of all ages. Additionally, the Veracka’s have embraced the tribute to those American’s who have served/are serving in the armed forces to maintain our freedom and keep our country safe by continuing to maintain the long-standing relationship with the non-profit West Coast Thunder Organization. Its Memorial Day Ride brings the motorcycle community together to pay tribute to these brave men and women.
Riverside Harley-Davidson has only just begun. They will continue to maintain their success with nothing less than hard work, dedication, teamwork and commitment to customer service in order to create a long standing legacy in the City of Riverside.