We’re almost a year old!

What difference can a year make??  EVERYTHING for Riverside Harley-Davidson under the ownership of brothers Michael and Paul Veracka.  Coming up on the dealerships one year anniversary on October 31st, the Veracka’s have achieved and surpassed their goals of revitalizing the Riverside store to one of the top motorcycle dealerships in the country.

Riverside Harley-Davidson has become a powerhouse dealer, exceeding both the previous dealerships sales and customer service scores.  They maintain the largest inventory in California of the newest motorcycles that Harley-Davidson has to offer.  Besides more than 400 bikes in stock and a top-notch service and parts department, the showroom boasts the newest in motorcycle apparel and knowledgeable staff to address all of their customer’s needs.  But for the Veracka’s, their proudest accomplishment is increasing the dealerships job opportunities by 100% which has assisted in stimulating the City of Riverside’s economic growth.

The Veracka brothers have not reached these goals by themselves but with the support of their dedicated staff and customers.  They instill in every employee their philosophy, “We have a world-class brand in Harley-Davidson, but it is our focus on customer service and involvement in the community that makes us different.”  Teamwork and customer service are the foundation of their business.  While holding tight to the Skip Fordyce Harley-Davidson legacy and loyal clientele, staff welcome every customer into the dealerships family with a smile and are ready to assist whatever their motorcycle riding needs may be.

Riverside Harley-Davidson and its employees insure that every day they deliver their “WIG”.  What’s “WIG”?  Ask any employee.  “WIG” stands for the dealerships “rWildly Important Goal – to fulfill dreams by delivering a premium customer experience, Creating Customers for Life.”  The staff works diligently to create this customer experience by increasing the dealerships events that bring the dealership and the community together.  These events have included:  themed summer bike nights, open houses, ice cream socials, pancake breakfasts, bike washes and much more.  These events are organized to be a fun time for customers of all ages.  Additionally, the Veracka’s have embraced the tribute to those American’s who have served/are serving in the armed forces to maintain our freedom and keep our country safe by continuing to maintain the long-standing relationship with the non-profit West Coast Thunder Organization.  Its Memorial Day Ride brings the motorcycle community together to pay tribute to these brave men and women.

Riverside Harley-Davidson has only just begun.  They will continue to maintain their success with nothing less than hard work, dedication, teamwork and commitment to customer service in order to create a long standing legacy in the City of Riverside.


We’re keeping it going…

Did you think Riverside Harley-Davidson was done entertaining you with all our events?! Well, you thought wrong!! We’re keeping the party going because in California there is never an off season! When other dealerships in the colder states are closing their doors…we’re keeping ours open and adding something a little extra special too! For every event you attend in these upcoming months you can ENTER TO WIN A $2015 GIFTCARD*!! The drawing will be LIVE at our first bike night of the season on March 12th, 2015! Just like our bike giveaway..the more events you attend, the better your odds are!

Here is a few of our upcoming events:

Come celebrate Oktoberfest, the Harley way at our Biketoberfest Weekend Event! Enjoy brats and pretzels while playing Biker Bingo and enjoying $1 beers**!


Be sure to kick off your Halloween festivities at our Trick or Treat Bike Night, it’ll be fun for the whole family! Customer costume contest and trick or treating in all the departments!


We’re celebrating our FIRST birthday too! So we’re continuing the party through the weekend with our HOG-o-Ween event! Bring your carved pumpkin to win a $50 RSHD giftcard and Halloween basket! Enjoy FREE BBQ and cupcakes all weekend to celebrate with us!


These are just a few so be sure to check back on our website (www.riversideharley.com) and on our FaceBook (Riverside Harley-Davidson) for more!!

*$2015 giftcard not valid towards the purchase of a motorcycle **please drink responsibly

If you missed out..

We don’t want anyone to feel like they missed out on coming to our biggest party of the bike night season at our Throwback and Bike Giveaway Bike Night, so we thought we’d share a few of our favorite moments from this weekend! From our Road Glide Special dice roll, to the bike giveaway, to our department decorating challenge, and our chili cook-off, we had a blast throwin’ it back to the past!

Our Service Department decided they wanted to go back to our Beach Party/Luau themed Bike Night


While our Sales Department wanted to take it back to our Red, White and Blue Bike Night

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And our Parts Department wanted to go back and celebrate Cinco De Mayo all over again, with our Margaritas and Senoritas Bike Night


Our girls in the Motorclothes Department wanted to celebrate Christmas early, bringing back our Christmas in July themed Bike Night

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The Road Glide Special Dice Roll was a hit as always, on Bike Night the line was out the front door!



We ended our night with a bang by giving away the grand prize everyone had been waiting for all bike night season long…the 2015 750 Street!

Our General Manager Doug, reached in and picked the lucky ticket…


and made James Horsbourgh, one happy customer!!

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On Saturday we had our first ever Chili Cook-Off and had a blast!

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The Judges


Angelo Barriga was our Overall Chili Winner!


Bill Robbins was the Best Spicy Chili Winner and Best Decor/Set-up


All of us at Riverside Harley-Davidson want to thank every customer that walked through our doors on 1,2,3,4 or all of the bike nights we had this bike night season and were able to hang with us!! If you weren’t able to make any…no worries! we have all of next summer to have you come celebrate with us again!

This Seasons Bike Night Memories

As our last bike night of the season comes upon us on Friday, September 26th we wanted to take a look back at all of the highlights of this seasons bike nights!!

Starting with our BIG BIRTHDAY BASH BIKE NIGHT and it just so happened to be our owner Michael Veracka’s big 3-0 birthday!!




Our DISCO BIKE NIGHT was a hit with our employees! We had an employee costume competition and everyone definitely got into the disco boogie mood!!

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On our MILITARY APPRECIATION BIKE NIGHT AND WEST COAST THUNDER WEEKEND our employees and customers definitely were dressed up in RED, WHITE AND BLUE to support all the veterans past and present! If you have yet to see the photo of how many bikes participated in the West Coast Thunder ride to the National Cemetery and Soboba Casino, then you can see that epic photo below!

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During our MUSCLES AND MULLETS BIKE NIGHT, our employees really brought out their muscles and their mullets!!


On our 4th of July Bike Night, RED, WHITE AND BLUE BIKE NIGHT we learned that people love watermelon, eating contests, and people truly enjoy judging and looking at girls in bikinis! ;)



On CHRISTMAS IN JULY BIKE NIGHT, we learned that Christmas is way better in July, our Riverside Harley Angels make cute elves, people with “santa bellys” CAN limbo, and Santa really enjoys relaxing in a beach chair with a drink in his hand!




In August, our Riverside Harley Angels battled the San Diego Bikini Dolls on our BATTLE OF THE BABES BIKE NIGHT, unfortunately they did not win, don’t worry, we’ll get ‘em back next summer!!


Employees and customers were able to meet an American and Harley Legend, Karen Davidson on our AMERICAN LEGEND BIKE NIGHT! The daughter of Willie G. Davidson, great-granddaughter of William A. Davidson and the Creative Designer of Motorclothes for The Motor Company. Oh! and employees and customers were able to dunk one of Riverside Harley’s employees, Richard Merwin from the parts department!



Everyone here at Riverside Harley-Davidson wants to thank all of our customers for coming out this summer, hanging out with us, having a good time with us and making this bike night season amazing!!

But wait!!! We have one more bike night of the season, on September 26th we will be having our #TBBN Throwback Bike Night!! We will all be dressed up in our favorite bike night theme from this season and we hope you do too!! We will be bringing back all of our favorite games for the season, with chances to win RSHD gift cards! No participants in the games will leave empty handed!! And be sure to come and see if you won the bike giveaway of  the 750 STREET!!! 

Karen Davidson a Harley Legend

    Karen Davidson photo

With our American Legend Bike Night coming up this Friday, September 12th we thought of who better to have as our American Legend than Karen Davidson, daughter of Willie G. Davidson and the great granddaughter of Harley-Davidson® co-founder William A. Davidson.

Most riders discover motorcycles later in their life but Karen Davidson was born into it.   Not only was she born into it, she studied fashion design in college and took her own leather business to Harley-Davidson in 1989, when they created their MotorClothes line. She then became the Creative Director for the company’s general merchandise division, directing the designs for Harley-Davidson’s apparel and accessory lines. Karen insists on leather that performs, and her passion for leather and sleek lines helped her and Harley-Davidson® receive a prestigious award in 1991 by the Council of Fashion Designers of America in New York.

Your leathers, gloves, body armor, boots and helmets — it all comes from the designs of a rider who knows the road as well as she knows fashion and safety.

On that note, come down this Friday for our American Legend bike night and meet a Harley Legend!


Newest member of Riverside Harley-Davidson

We want your help in welcoming our newest member of the Riverside Harley-Davidson family, and our new General Manager, Doug Roessing!  He may be new to our family but is definitely a veteran in the motorcycle and Harley-Davidson® business.  Our owners Mike and Paul Veracka brought him into our team knowing that he highly believes in customer service and creating the ultimate customer experience for everyone that steps through our doors.  We believe he will be a great asset to our team and customers!

Be sure to looks for this gentleman next time you are out our dealership and give him a warm Riverside Harley-Davidson welcome!

Doug Roessing 

It’s Back

Have you been wondering if and when the ever-popular Road Glide® would be coming back? Well, the wait is over and your prayers have been answered! The Road Glide® is back and better than ever in the Harley line-up. The Road Glide® and Road Glide® Special is coming back with a vengeance and has been given the Project RUSHMORE makeover!

With its sleek new look and the new and improved, triple-vented, wind splitting fairing,”no motorcycle has ever cut through the wind like this one does” (Harley-Davidson®).  It comes with 5 1/2″ inch closer handle bars, so no more stretching those arms out, all you have to do is sit back and enjoy the ride!  The Road Glide® and Road Glide® Special also comes with new dual daymaker® reflector LED headlamps, the 6.5 inch full color touch screen display and the Reflex™ linked brakes with ABS both come optional on the Road Glide® and standard on the Road Glide® Special.

The 2015 Road Glide® and Road Glide® Special has been revealed at the Sturgis® Motorcycle Rally in Sturgis, South Dakota this past weekend!  So, be sure to keep your eyes and ears open as to when the long awaited 2015 Project RUSHMORE Road Glide and Road Glide® Special will be showing up at a dealer near you! We know we’ll be waiting!!

2015 Project RUSHMORE Road Glide® and Road Glide® Special

The Road to Sturgis®

The ever so popular Sturgis® Motorcycle Rally is coming up quick, starting on August 2nd through August 9th!  The history of the Sturgis® Rally goes back as far as 1936 when Clarence “Poppy” Hoel started the Jackpine Gypsies Motorcycle Club in Sturgis, South Dakota. They had their first Sturgis® Rally in 1938 and had 9 racing participants and just a small audience.  Since then the Sturgis® Rally has grew into a much larger even with the attendance reaching into the 600,000’s in the year 2000 for the 60th Anniversary of the rally.

This year, many of bikers from all across the United States and Canada will make the trek to the Black Hills of South Dakota for the 74th Annual Sturgis® Motorcycle Rally. Within the 8 day rally many different events take place from, rides, cruises, concerts, bike shows, competitions, contest and vendor exhibits. Some major concert acts that will be performing are Zac Brown Band, Florida Georgia Line, ZZ Top, Motley Crue, Alice Cooper and that is just to name a few!

If you are heading out there this next week don’t forget to download the H-D Sturgis® Event App available for Android and Apple (links are below)

Apple: http://tinyurl.com/kr8mb2g  Android: http://tinyurl.com/l4hhsns

1st Sturgis® Motorcycle Rally 1938

Sturgis® Motorcycle Rally 2013

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Mark your Calendars

Harley-Davidson®Demo TruckHarley-Davidson® Demo Truck Days are coming up at Riverside Harley-Davidson!

For THREE DAYS ONLY on September 12th thru September 14th you can come down and test ride any of the 18 selected bikes from the Harley-Davidson® fleet! Don’t have a motorcycle license? No problem! The JumpStart will be out so you can get the feel of what it is like to have the power of a Harley-Davidson® motorcycle beneath you!

If you just can’t decide between two different bikes, let the Demo Truck Days help you!! This is your chance to come down, take a demo ride, fell the difference and take a look at the rest!

Friday, September 12th (9am-4pm)

Saturday, September 13th (9am-4pm)

Sunday, September 14th (9am-4pm)

Demo Truck Event Video

**Click the above picture to find out more about the Demo Rides and find our event date


Summer Destinations

‘Tis the season for roadtrips in California. Whether you are riding down the scenic Pacific Coast Highway, the unique streets of Route 66 or the desert acres of Joshua Tree National Park, make sure your ride is just as memorable as the destination. Below are a list of destinations in California that the ride and the destination are equally as memorable…

Pacific Coast Highway

Pacific Coast Highway

This highway, also well known as PCH is a long 550-mile stretch across the west coast and its coastal roads. Points of interest are the 260 feet high concrete span called the Bixby Bridge, in San Simeon is the Hearst Castle which is the 250,000 acre estate of the media tycoon William Randolph Hearst, the Vintage Motorcycle Museum in Solvang and in between all that is beautiful state parks which act as a great stop and break in between this beautiful coastal getaway.

Route 66

Historic Route 66

This 2,448 mile-route also known as the Mother Road is completely unforgettable on two wheels and is the most iconic route in the country. There are tons of the most memorable pit stops along this road from Los Angeles to Arizona to Illinois. Whether you try and tackle this whole ride or not most veteran riders suggest tackling this ride riding westbound toward the Pacific Coast.

Joshua Tree

Joshua Tree National Park

This 800,000 acre park can seem very unwelcoming, especially in the heat of the summertime but the park encompasses some of the most interesting geologic displays. Between the arroyos, playas, alluvial fans and the mass amounts of twisted rocks and exposed granite monoliths, these displays testify to the crazy earth forces that have shaped this desert area.


These are just some of the rides and destinations that are definitely worth a day trip, 3-day trip or a week trip. If you need more help to plan your ride out to these destinations or even a different destination use this link from Harley-Davidson® to help plan it, Harley-Davidson® Ride Planner

Ride On.


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