West Coast Thunder Is Quickly Approaching

It is that time of year again! West Coast Thunder is right around the corner and will be rumbling through the streets of Riverside on May 25th 2015!  This will be West Coast Thunders 16th Anniversary and we hope you can be a part of it!

If this is your first time hearing about it or your first time taking part in the epic ride here is a little information about the ride!  Every year the street infront of Riverside Harley-Davidson is lined and packed with upwards of 7,500 motorcycles.  The streets begin to be blocked off at midnight the night before to make way for the ride to head from Riverside Harley-Davidson to the Riverside National Cemetery and then onto Soboba Casino.  Once reaching Soboba there is always a concert, vendors, food and more!  This years performance will be by non other than Big & Rich!!

All proceeds collected benefit the Riverside national Cemetery Support Committee, which in turn help build monuments and provide ancillary support resources for the Cemetery.

Please visit http://www.westcoastthunder.com to register for the ride! Registration has begun, so be sure to go get your spot in this historic ride!

If you missed out on last years ride, take a look at the picture below to see how many riders take part.

This photo may or may not do it justice.


Mardi Gras Tradition – “Find the Baby!”

With our Mardi Gras Weekend fast approaching here this weekend we decided to dive into a little Mardi Gras tradition and find out what makes this tradition, a tradition for all New Orleanians!  This tradition is that of the infamous King Cakes!  This weekend on Saturday and Sunday we are actually going to have King Cakes, delivered straight from New Orleans here for all our customers to taste…and hopefully find the baby!! Curious as to what in the world we are talking about? And who in the heck would bake a plastic baby into a cake?!  Well continue reading and you will find out all about this tradition!!

First, lets start of with Epiphany, which is celebrated in all European countries, which marks the coming of the wise men who brought gifts to the Christ Child, it is celebrated throughout the world by exchanging gifts and feasting.  One of the most popular that is celebrated is the making of the “Kings Cake” which represents the three kings that brought gifts.  A plastic baby is baked inside the King Cake and the tradition is whoever receives the baby in their piece of cake must buy the next King Cake or throw the next party! The King Cakes are a cinnamon filled dough and is shaped in a hollow circle.  The cake is iced with a glazed topping with three colors: Purple (representing Justice), Green (representing Faith) and Gold (representing Power).  That is how King Cakes started, now I am sure you are asking, “Why in the world is a plastic baby baked inside?!”

Well, this tradition begins on Kings Day, at the start of Mardi Gras season.  It celebrated that the person who “got the baby!” is now seen as the King or Queen of the party being held!

kingcake_mask KingCakeBabykingcake_colors

So be sure to come down this weekend, try out some King Cake, find the baby for your chance to be the King or Queen of our Mardi Gras party and get a $100 RSHD giftcard!! **for your safety please be sure to check for the baby before you eat the cake! We do not want any choking hazards!  It’s all about the fun!!

Steel Toe Tour

Some of us here at Riverside Harley-Davidson recently were able to go visit the Vehicle and Powertrain Operations Headquarters for Harley-Davidson in Kansas City, Missouri.  We were able to take the “Steel Toe Tour” which took us on a 2-hour behind the scenes look at what goes into building an American Legend, which we all know as a Harley-Davidson Motorcycle.

At the Kansas City location, these employees build and produce the Sportster®, Dyna®, Street™ and V-Rod® families of motorcycles along with select Softail® models.  During the Steel Toe Tour they took us behind the scenes onto the factory floor where we were able to see the fenders and fuel tanks being formed by sophisticated robotic welding technology.  We were able to see newly painted frames hanging on the line and were able to see the assembly line where motorcycles were put together starting from the frame all the way down to the completion of the bike.

Some things that we found interesting were the fact that only certain employees were allowed in the room where the fuel tanks were painted.  These employees were not allowed to wear make-up, cologne, certain kinds of deodorant because of the chemicals that could get onto the paint and damage the fresh coat.  We learned that each employee on the assembly line work in teams of 2 and only have about 3 minutes to put together their piece of the motorcycle.  Each motorcycle as it goes through the assembly line, has their “birth certificate” which is color coated based on the country the motorcycle will be getting shipped out to.  California of course is its, “own country” because of our admission laws.  All motorcycles built and produced in the Kansas City plant have already been purchased by a dealership and are ready to be displayed on showroom floors around the world.

Once they have a finished motorcycle there are specific employees that take them for a quick spin on there in-factory test run, if everything works properly, from the horn, headlight, down to the braking and engine it is ready to be packaged and shipped out to its designated Harley-Davidson dealer.  If there is something wrong it goes into the “Harley Hospital” where a mechanic goes over the bike with a fine tooth comb to make sure this bike is ready for customers.  They then place the bike with yellow dots on the parts where something went wrong and place them into the employee breakroom for 24 hours, here employees and managers can see which department dropped the ball that day.  Managers go through the bike and figure out how that department will not make that same mistake the following day.

Needless to say this was one of the coolest experiences a Harley enthusiast can check out.  Below are some of the photos that we took in the lobby of the building.  Unfortunately due to confidentially there were no pictures allowed to be taken in behind the scenes on the factory floor.  We encourage everyone that does get the chance to take this tour, to do it!

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Recap of our 2nd Annual Hawaiian Luau Weekend!

If you were unable to come to our 2nd Annual Hawaiian Luau Weekend and missed out on all of the fun we had and our incredible Island Show put on by Islanders Catering and Events, well here are some photos below to make you feel as if you were here!

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Thank you to everyone who came to our 2nd Annual Hawaiian Luau Weekend and If you missed out this year BE SURE to come next year!! We promise, it is always a good time!

Custom Bike Build

We brought the idea of the custom bike build to life in our dealership, on our showroom floor for the first time in November 2014.  Customers seemed to enjoy coming down and checking out what usually happens “behind the scenes” when customizing a bike.  We had customers come down, take a seat and ask our Master Technician questions about what exactly they were doing.  You may have been able to see that customized part you have been eyeing for months in person, on a bike just like yours or you may have been able to hear that exhaust system you’ve always wanted in real life before you decided to purchase it.

The past two bikes we have chosen were two of the biggest selling models from the touring family, the Street Glide Special and the Road Glide Special.  This time we went around to our employees and asked what bike they would like to see customized next.  The votes were tallied and we have decided to do a 2015 Dyna Street Bob!

Now, since we have decided on the bike, we would like to hear what some of our customers would like to see done to the bike!  What kind of customization would you do to the 2015 Street Bob?  Or, if you have already customized yours, feel free to share a photo of your bike.  Com’on…give us some ideas!



2nd Annual Hawaiian Luau Party

With our big 2nd Annual Luau Event Weekend coming up here in just a few weeks, us here at the dealership are getting excited about it and want all of our customers to get excited too!  We wanted to take a look back at some of our favorite moments at last years Luau.  Between the $1 beers, free tropical drinks, free food AND a pig roast…we just don’t know how we are going to top it this time around!  (psst…keep reading for more details!)

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Be sure to come out January 23rd for our Aloha Bike Night to kick off our Hawaiian Luau Party!! We will be having free food, $1 beers, hula dancers and a Samoan Chief, along with island music! Also, our famous DICE ROLL is back!! This time, spell “HARLEY” and you could win the Road Glide Special we have been customizing on the showroom floor! It all continues all weekend with our Luau Event Weekend on Saturday and Sunday the 24th and 25th!

So come down and get your hula on and be sure to wear your best Hawaiian t-shirt and get lei’d!

Reminiscing over 2014

With 2015 coming up quickly and 2014 coming to an end here in just 2 days, we wanted to take a look back on some of our favorite memories from 2014! From our Birthday Bash Bike Night to the Battle of the Babes, all the way to our Naughty or Nice Indoor Bike Night!  All of us here at Riverside Harley-Davidson want to thank each and every one of you for being a apart of such an amazing year!

Who else is ready to see what we have in store for 2015?!

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Employee Holiday Traditions

The seasons bring families and friends together and for some it is time for family traditions.  Unique or not, big or small, almost all families have Christmas/holiday traditions that have been passed down from generation to generation or may have even been created last year!

We always ask customers for their stories when they enter the dealership, so for the holiday season we wanted to give some insight on our employees.  For this post we asked a few of our employees what some of their holiday traditions were.

Here are their answers:

Doug Roessing our General Manager said, “my family always attended midnight mass, and afterwards my parents always let me and my siblings open up just ONE early Christmas present.  We were always ecstatic and couldn’t wait to get home that night!  The second tradition is, my family had a Christmas train that was passed down from my aunt and uncle.  We always had it going around our Christmas tree throughout the holiday.”

Megan Palmer our General Ledger Accountant said, “my sisters and I always used to wake up super early and go through our stockings and then put everything back and acted like nothing happened, when clearly our parents knew about it!  Also, on Christmas day our whole family always goes up to the mountains, even to this day we still keep that tradition alive!”

Deb Causey one of our Motorclothes Consultants said, “my husband and I would always make our kids sleep in the same bedroom on Christmas Eve and we would go outside and make reindeer noises and in the morning our kids would always say that they heard Santa and his reindeer!”

Megan Vogeli said, “everyone in our family always used to get together on Christmas Eve and make Hurstalla, a Yugoslavian dessert (it’s delish!), since we have gotten older we can’t all get together on Christmas Eve and do it but we still make it a point to all make it and enjoy it during the Christmas holidays!”

All of us at Riverside Harley-Davidson want to know what your holiday traditions are and hope that you all have a very happy holidays!

Customer Appreciation

The holiday season is the time of year we start thinking about the people and things we appreciate most.  We want to show our customers how much we appreciate them and how thankful we are for them letting us be apart of their special moment of buying a Harley-Davidson motorcycle.

Here at Riverside Harley-Davidson we get so many customers who walk through our doors and with each one comes a different story, a different reasoning as to why they are here, why they want to buy a Harley-Davidson and we love being a part of that journey and experiencing it with those customers every step of the way.  With Customer Appreciation Weekend in a just a few days we thought we would get together with our Motorcycle Department and ask them which customer stories have stood out to them the most these past couple months.  

Our first story comes from our Assistant Sales Manager, Kevin about one of his customers.  A lady customer who used to ride but after her mother passed away she stopped riding because her mothers wish was for her not ride unless it was with family. They were out driving one day and took a wrong exit and ended up seeing our store, as they pulled in, they parked next to a used Harley with a sidecar.  She walked in inquiring about it and ended up buying it because she wanted her son to be able to ride, but he had cerebral palsy and could not ride his own.  We were able to make it happen and she was ecstatic at the fact her son could ride with her, all while making her mothers wish come true and she could get back out riding! 

Another story comes from Hogan on of our Assistant Sales Managers about his customer.  He was married for 52 years and when his wife passed away and he became very distant from his loved ones.  When he realized that he had hurt the ones he loved he told them to meet him at a specific address, which ended up being Riverside Harley-Davidson.  He took his son and daughter over to Jim at our Riders Academy desk and wanted him to teach his son and daughter to ride so they can come together and experience and enjoying the love of riding together. The gentleman ended up buying the three of them each a bike. 

Our last story comes from Ray our General Sales Manager about a customer who came in and was casually browsing.  As they got deeper into what he was looking for, they found out that he had to sell his bike 10 years ago for personal reasons. We just so happened, to have the EXACT same bike, literally down to the year, make, model, color and everything! 

Each of those stories show the type of experiences we love being a part of with our customers.  We love sharing the memories and being a part of a new memory that we create for each of our customers.

We are ready to show even more appreciation this weekend with our Customer Appreciation Weekend! Free food, free hot cocoa and hot cider, free photos with Santa and his elves! Also, a Fashion Show @ 12pm on Saturday showing off all of our seasonal gear!

‘Tis The Season To Be Thankful

It’s that time of year, the holidays are approaching and Thanksgiving is just around the corner.  Thanksgiving is often a busy time for people, between shopping for Christmas, planning your Christmas parties, decorating, and don’t forget the ever-so-popular Black Friday sales the day after.  Most often, we forget that Thanksgiving is also a time when we should stop and consider all the things that we have to be thankful for.

We went around the dealership and asked some of our employees the most important question of the holiday season …

Thanksgiving Contest - What Are You Thankful For?

These were their responses:


Doug (General Manager) – … “my family, friends and a 12 month riding season”

Rory (Sales Manager) – … “my wife and daughter”

Ray (Sales Manager) – … “my family and kids being in good health, and my dad getting a successful heart transplant and my job”

Ben (Assistant Sales Manager) – … “being in California, and not being in 30 inches of snow in my hometown”

Kevin (Assistant Sales Manager) – … “being able to work here and the family and bond that has been created by working for this team”

Jessica (Event Coordinator) – … “the life I have been blessed with and the truly amazing family, friends and boyfriend that are in it and push me to be the best version of myself everyday. Oh! and my pup Cooper”

Deb (Motorclothes Consultant) – … “having my son, who is in the Navy being able to come home from Japan for Christmas”

Josh (Assistant Sales Manager) – … “my job, that i am still living and breathing and my family and friends”

Sway (Desk Assistant) – ... “my true friends and family, they are such an amazing support system”

Ryan (Driver) – … “my son being born healthy and with no complications”

Stefan (Rentals) – … “my family and my girlfriend because they are supportive in anything and everything I do. Oh, and my bike!”

Rob (Service Writer) – … “my family because they do ‘bodacious’ things for me and for having my knuckles in the wind”

Sadie (Motorclothes Consultant) – … “positive people and furry animals with cute tails”

Berna (Motorclothes Consultant) – … “my family and my doggies”

Keeley (Motorclothes Manager) – … “my mothers and the bond between our family.  The health of my children and the opportunity to achieve anything I want in life”

Chuck (Fit Specialist) – … “my family, my wife and that my kids are getting good grades in school.  Also, for working here at THIS dealership, I have been trying to work in the Harley-Davidson industry for awhile”

Zion (Fit Specialist) – … “my family and friends for being there for me this year, it has been a tough year.  Also, for my co-workers and my new bike!”

Lucas (CSC Manager) – … “my kids, family and my fiance.  It makes me the luckiest guy in the world to have those people in my life”

Wendy (Internet Fit Specialist) – … “my world aka my family and kids”

Dawn (Internet Fit Specialist) – … “the fact my kids are happy and healthy, a roof over my head, a good job that lets me put food on the table and a higher power of my understanding that has let me have all of this”

Danny (Fit Specialist) – … “the life I have today and the relationships i have with my family, kids, grand-kids and my girlfriend Cindy”

Paige (Motorclothes Consultant) – … “the military for fighting for our freedoms, and for the health of my family and friends”

Alex (Internet Fit Specialist) – … “my backrest, concealer with SPF and push-up bras”

Crystal (Desk Assistant) – … “how far I have come since last year and the person she has become”

Goldy (Fit Specialist) – … “family, friends cause they will always have my back and will be there for me.  Also, for wheelies and pizza!”

Victor (Fit Specialist) – … “my health and this job and the relationships I have made”

Christian (Service Dispatcher) – … “Jesus, my family, country music and ‘murica!” 

Wyatt (Parts Consultant) – … “the good people around me”

Valerie (Motorclothes Consultant) – … “the health of my family”

Ray Ray (Porter) – … “this job”

Now, the question is, what are YOU THANKFUL FOR?



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